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電子商務之十大勝算與十大敗筆

E-commerce has evolved since the late 1990s. Companies and individuals have been using e-commerce to do business; furthermore, it allows people to do shopping online. Many have succeeded, and many have failed as well. Let us now look at the reasons for the success and failure.

10 reasons for successful e-commerce EC十大勝算

1)Target the Un-Targeted 找到競爭者沒看到的客戶需求。

  • Know your customers thoroughly
  • Target needs that are unseen by your competitors.

2)Strong Business Planning 強而有力的業務計畫:掌握收入來源與策略細節。搞定想達到的目標。一步一步前進。

  • Know your source of revenue, break-even and the strategic details
  • Decide on the future goals that you want to achieve

3)Business Friendly Ecommerce Software 有簡單好用的軟體。

  • Choose software that is easy to manage and allows you to focus on core business activities

4)Create a Web Store with a Difference 品牌的建立非常重要。創造有吸引力的區塊名,建立不一樣的網路商店。

  • Branding is important for the success of your online business
  • Attractive domain name can play an important role in branding

5)Make your “Hot Sellers” most Visible 找到自己的銷售強項。把熱購的商品放在最顯眼處。

  • Create your specialty
  • Show your best product/service first

6)Do not let your Customers forget you 不要讓顧客忘記你:剛開始就要建立一個永久的客戶名單。對客戶百般愛護,他們就會長久消費。

  • Customer Relationship Management is important (especially small and building a permanent customer base)
  • Pamper your customers to generate permanent sales

7)Increase your Web Presence:增加能見度:在搜索引擎上做最大露出。並且儘量連結相官網頁。

  • Perform search engine optimization for your site.
  • Associate with web sites that provide complimentary products or services (help to increase web presence for search engines and customers)

8)Build Robust Backend Operations:後台要強。

  • Backend operations are the backbone of the online shop
  • Choice of e-commerce solution would determine the strength of the backend operations

9)Learn Faster and Better 隨時學習,改善機制,更正錯誤。 

  • Be prepared to spot your mistakes and assess the business with no biasness
  • Learn the loopholes and mistakes and rectify them

10)Surprise your Customers 讓你的客戶嚇一跳:給他們贈品或優惠;但所有的改變不要遠離顧客心目中的品牌形象。

  • Have incentives by providing offers, discounts etc
  • Make changes that do not sway away from the brand image that has been created in your customers' mind



Top 10 e-commerce mistakes EC十大敗筆

1)Trying to sell the wrong product online。銷售錯誤的產品:太便宜的、鄰近的超商就可買到的,和需要試穿試用的產品都不適合網路上銷售。

There are products that are not appropriate to be sold online. Products which are inexpensive, and could be easily bought from the local store are not worth selling on the Internet. Products that need trying would be difficult to sell.

2)Lack of marketing 缺乏行銷:網路與實體行銷皆不可少。一定要找出競爭優勢,提供客戶最優的價格。

Marketing of the site is needed for both online and offline. Identify your competitive advantage, and to show the customers the best price that can be offer.

3)A poorly designed website 設計很遜的網頁:塞車是一大問題。一個專業的網站定要圖文清晰,而且不能顏色雜亂,又是flash又是圖示,減緩了下載速度。

Overcrowding is a major issue for this. A professional website needs to feature the items clearly with photos and descriptions. Another issue is too much color, flash animation or graphics that slowed down the downloading process.

4)Falling behind time 過時:隨時update網頁是很重要的。不只是貨品,還有消費新聞。

The infrequent updating of website would be easily overtaken by competitors, and customers' visitation would fall. In order to stay at the top, updating is needed to feature any new products or news.

5)Poor checkout procedures 結帳過程爛:絕對要讓客戶簡單又輕鬆地付款。

When a customer has decided to purchase an item, it should be easily linked to the shopping cart and pay with ease.

6)Not testing your site 不做試車:試車過程非常重要,可以保障功能順暢。

Testing of links are important to make sure that they are functioning properly.

7)A hard-to-find or nonexistent privacy policy 快要找不到或沒有個資安全辦法:雖然大部分人都不去看個資訊息,但總有人很在乎他們資料的安全。

Most people would not read the privacy policy, but there would be some who want to know whether their privacy is protected.

8)Poor order fulfillment 送、退、換貨流程差:網路口碑如野火。不滿的話語如果在網路傳開,就會惡名遠播。一定要留給顧客好印象。

Information on the Internet spreads like wild fire. If words of unhappiness are being spread around to potential customers, the reputation would be damaged. Therefore, do leave a good impression on your customers.

9)Straying from your objective 失焦:絕對不要失焦。要緊守自己的強項。

Do not lose your primary focus. Stick to your area of expertise.

10)Poor customer service 不良客服:不良客服能讓客戶一去不回。好的客服不但能滿足客戶,還能引來潛在客戶喔!

Poor customer service would send your customers running away. Provide excellent service would not only satisfy your customer, but also bring in potential customers.


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